The good thing about incorporating a blog into a store is that it impacts the three macro stages of your conversion funnel:
- The Discovery
- The Consideration
- The Purchase
Having a blog is suitable for people to discover what your products and your store are; It is also ideal for all people who are in a phase of consideration, that is to say, that they are currently thinking about buying a product. But have not yet closed their decision to buy, and it is also suitable for packaging design [ออกแบบบรรจุภัณฑ์, which is the term in Thai] customers who are buying and can verify, for example, while the product is a bit more expensive, the level of customer service is far superior to what other stores offer.
Pamper Your Evangelizers
With the blog, you can consolidate this special relationship that you can have with your “evangelizes,” the people who are going to buy you more than once.
Since you know that it is so complex to capture a new customer, it is essential that customers who already have repeat purchases. An excellent way to consolidate this relationship is to provide free added value through the blog and help your customers in their day today.
What You MUST NOT Do On Your Blog
What you should not do is set up a blog because you have been told that it is suitable for positioning on Google and that each entry in your blog is a replica of a product listing.
The attributes of your design landscape [ออกแบบ landscape, which is the term in Thai] are already fully defined and described in the product sheets that exist in your store. It is no use once again to talk about the product itself, the size, the colours available and all this.
Blogging is a blessing to many businesses and their customers because it is a way to impact knowledge while selling to your consumers too.