Marketing has been around from the primitive days of the human race and can be seen everywhere. Formally or informally, everybody and every firm have engaged in a lot of activities that can be defined as marketing. As times passed, good marketing has now become a vital ingredient for the success of any business. For years now, candidates are in the race to grab an opportunity to specialize in marketing. Various attractions such as high pay packages, job security, and excellent social status are the key factors pulling people into the field. As in the case of an MBA degree, the first and most important step while pursuing the course is to choose the right institute/university. Jain University, a deemed university since 2009, is one of the top tier institutes in India. It was established in the year 2009 as Sri BhagawanMahaveer Jain College in Banglore, Karnataka. Candidates can apply for Jain University Admission 2020 through the application forms available on the university website.
How to Join The Course?
The candidates should hold a relevant Bachelor’s degree from a recognized university with the minimum qualifying marks to be considered for selection. He/she should then attend a relevant business entrance exam and qualify to be considered for admission in the top business schools in the country. The national-level management entrance test, CAT is the best possible way to get admission for an MBA degree in a top tier institute/university in the country. Jain University Admission 2020 can also be obtained by qualifying through the MAT or Jain Entrance Test. Shortlisted candidates will be invited for the interview rounds and the final allotment of seats will be released by the institute.
Why Is Marketing Important?
In today’s business market, an organization’s financial success depends majorly upon its marketing ability. There should be sufficient demand for products & services so the company can make a profit. To tackle these, many companies have created the post of chief marketing officer (CMO) to oversee all marketing activities of the company. Marketing is a very tricky area that even well-known multinational companies such as Levis, Kodak, Xerox, etc. are always in the process of revamping their business models.
Making right decisions has never been an easy task and marketing managers takes major decisions such as what features the product should have, at what price the product should sell, what should be the design of the product, where to sell products and what should be the expenditure on sales & advertising. Good marketing is not something that happens on accident but it is more of an outcome of clear planning and execution. Marketing practices are continuously being refined to increase the chances of success.
Acquire Important Skills
For the promotion of any product/service/idea, one needs to have many different marketing skills and personal qualities. The process begins with analyzing your audience and defining their perceptions of your product, service, or idea. This will help you in finding out those features/aspects that will be the most appealing to your target audience. Strong verbal, writing and public speaking skills will help you convey your idea clearly to the audience, and innovative and creative works will help you capture the attention of your audience. In MBA, you acquire certain skills that will help in your marketing career which include Communication, Public Speaking, Analytical Thinking, Creativity & Innovation, Negotiation, Stress Management, and other technical skills.
Benefits of MBA in Marketing
When considering pursuing an MBA in Marketing at Jain University individuals should know their career prospects. The benefits of having an MBA in Marketing include the opportunity for advancement to higher positions and increased salary among others.
- Career Advancement: Your chances of receiving a promotion is doubled. The different skills and knowledge developed through the program open up higher management and executive positions. After gaining more professional experience, you can also advance to positions such as marketing managers or directors, marketing, and business development managers among others.
- Increased Salary: Your pay package is definitely bound to improve after graduating with an MBA degree specializing in a core field such as Marketing from Jain University.
- Advanced Knowledge: MBA in Marketing programs consists of a core of advanced business coursework, alongside marketing-specific electives. You’ll be able to advance your knowledge of general business topics, like finance, corporate management, and human resources, while focusing on building your marketing skills. Marketing elective courses focus specifically on topics like consumer behavior, brand management, product management, promotion management, and strategic selling. An MBA in Marketing can serve as a foundation for career advancement, and it may also increase earning power. Many programs include electives to supplement what may have been missed in core content.
The Money Involved
As in any management degree, let alone an MBA degree, the investment required is in the relatively higher side. Jain University Fee Structure for the program stands at about ₹10 lakhs for the total duration of the two-year course. The university offers ample opportunities for the students in the form of placements and provides the necessary support for grabbing the best career options. Top companies arrive at the institute for recruiting the best candidates for various high-profile jobs. Average pay packages are really good at maintaining a good ROI (Return on Investment) from the institute.
Scholarships are provided by the university to help the students not miss out on an opportunity due to reasons such as low family income etc. Concessions are also available in the Jain University Fee Structure based on criteria such as performance in the entrance exam and merit.a