Do you want to gain qualified traffic for your website and doubts between investing in SEO or SEM? If you are trying to find out what the differences between SEO and SEM are and what are the advantages of each one, you are in luck because we will explain them to you! Of course, it is essential to start first with the definition of each one. Let’s go there!
What is SEO
SEO means the process of optimizing a website to get free traffic from search engines. Search engine crawlers understand an optimized site more easily, and this increases the chances of getting a higher ranking in SERPs.
What is SEM
The SEM is a marketing process to obtain more visibility in search engines through paid traffic (paid search advertising). Instead of struggling to get a higher ranking and get traffic for free, you pay to show in the top positions of searches.
Differences Between SEO And SEM
Therefore, now that we have seen them, both understanding the difference between SEO and SEM is simple. Search engine optimization (Search Engine Optimization) is part of web positioning, as is search engine marketing (Search Engine Marketing).
Both processes aim to increase visibility and the most noticeable difference for the user is how the results are perceived in Google and others, that is if they are shown as organic or as ads.
Which Of The Two Strategies Is Better
And we come to the million click question. Now that we have seen the differences between SEO and SEM, what do we do? Depending on your objective, if it is short, medium, or long term, and the marketing budget you have to invest.
The idea is to use both systems if we can afford them. Cheap SEO services [jasa seo murah which is the term in Indonesia] and SEM perform very well separately, but if you combine them, the results are even greater since they feedback and empower each other.
If you do things well and invest in both modalities of web positioning, you will have much more possibilities of having better visibility in the SERP’s and to gain an excellent market share online.