Do you think that your brand identity affects your sales and retention rate? If yes, then you are right. Did you not name your company right when you were young and naive? Or your company is suffering from a stained brand reputation after minor negligence? Whatever may be the case, you are here because you want to rebrand your, or someone else’s business. Renaming is the most essential and integrated part of the rebranding and you should do it with utmost care to not make the same mistake again. That’s why we bring to you the best Company Renaming Checklist with the extract of pure knowledge from our experts.
What to do while renaming your company?
This question pops up in the minds of many founders, co-founders, and CEOs. Below is the list of things you should do while renaming your company.
After renaming, if not before, you should inform all your important stakeholders, business associates, business partners, and other people important to your business. Do not create a surprise for these people, as it won’t be a surprise for them instead, they will feel left out by you.
- Update in the book of laws.
While you are planning to rebrand your company, you should always update your new name in all the government records as well as your bank’s records. This will avoid the last-minute hassle of bounced cheques and unidentified notices.
- Creating new attire.
Another aspect to take care of while rebranding is all your e-mail addresses, social media usernames, etc. This will save confusion for your clients and will state clearly what is your company’s real name.
- Look for new names.
Well, that’s one obvious thing to do. But if you start early, there’s a chance that you will get a good name at a good price. When you are looking for company names for sale, you should always start early because good names sell quickly.
After a brief acquaintance with to do’s for rebranding, an easy checklist which state everything clearly will do the job for you.
Renaming Checklist for your Business
- Choose the new alternative.
- Make sure the new name is easy to spell and write.
- Edit all your contracts with your new company name. These documents can be bank passbooks, employment contracts, work contracts, signing documents, etc. By updating your new name in these documents, you are ready for any legal checks down the years, that may come your way.
- Make a new website, or edit the existing one. It is recommended that you make a new one, because you will have to edit all the content for updated SEO, change taglines, and much more. All this can take a toll on your time.
- If you are getting a new website, you should redirect your old website to your new one.
- Perform updated SEO with the new company name.
- Come up with a new and catchy tagline.
- Design a brand new logo for your new website. Make sure, that the logo is per your new company name.
- Do publicity for your new name. Use blogs, PR, social media stories, strong and bold SEO, and print media to signalize the changed name.
- Update the bios and intros of your social media handles, add your new company website, new company name, and essential tagline in them.
- Update all the newsletters and promotional content with your new name.
- Abreast all directories, online or offline about your changed name and web address. Request them to amend these in their records.
- Update your business cards, letterheads, and any other writing paper, with your new name and logo.
- Change the front door signs, livery on vehicles, and other forms of advertising your company. Update these with your updated logo and name.
- Make sure to change your company’s account name in your bank’s records.
- Hire designers to design wallpapers, other logos, color schemes, letterheads, and other important stationery that have your company’s new name.
- Go to the official website of the United States’ Patent and Trademark Office and trademark your new name to avoid a hefty lawyer fee.
- Buy domains for your updated name.
- Consider buying and redirecting all extensions with the same domain name to your main web address.
- Register domain names with all possible spelling mistakes of your company’s new name and then redirect them to your website.
Phew…!! That was long…!!
So now you know what to do when you rename. But do you know what consists of a good name? Probably not. Let’s see what makes a good name.
- A yielding name is brandable and easy to remember.
- It’s easy to pronounce a good name. When you can easily pronounce it, you can easily write it, landing one on the right website.
- A good name is not held down by the company’s expertise and area of service.
- A good name is SEO friendly.
So now that you know all about renaming and good names, you are good to go. Go and rebrand your company for a better reputation and sales. Follow the above-mentioned tips to aid your preparations.