Today, data is fundamental to sales & marketing activities. The performance of the sales & marketing campaigns significantly relies on data quality. B2B data is info about other businesses including identifiers [size, niche, location, and performance], revenue, funding, and other metrics. B2B data helps you gain an insight into potential buyers’ status, generate business opportunities, help the sales & marketing teams, and improve decision making. B2B data is used primarily as fuel to new sales & marketing processes or strategies. Data-driven businesses use it to enhance market research, boost lead generation, create more opportunities, etc.
B2B data is also obtained via external sources. It can be purchased from 3rd party data providers. For contacts, it is better to approach Luuminate because its digital directory is updated. Getting and storing quality B2B contact details need plenty of resources, which Luminate has. Key decision-makers of Singapore businesses approach Luuminate to buy data as it easily shortens their sales cycle. B2B data management needs consistent cleaning, maintenance, and compliance reviews.
Businesses can find new contacts and leads from multiple sources like emails, business cards, social media, and website landing pages. Assembling data from diverse sources adds up to thousands of contacts in your Customer Relationship Management too, every year. Even the sales & marketing team has several hundreds of contacts stored in the company database assigned to them or on their mobile phone’s address book.
Down the road, this accumulated data gets messy, obsolete, duplicated, redundant, etc. This can hamper the data quality. With poor data quality sales opportunities are lost or inaccurate decisions are made, which can turn out to be costly for your company.
An updated contact list makes contacting and following up with clients and prospects much easy. Therefore it is important to keep the B2B database organized and clean always.
So What Are The 4 Hacks?
These hacks will help to clean up the B2B database easily, so you stay updated and readily use it to perform industry analysis, market research, and fuel the AI-based tools.
Capture each lead
Lead generation is in a variety of ways – from a phone conversation, emails, business cards, social media, inbound traffic, etc. Capture every lead and save its info in a centralized database. A single centralized database holding the details about every contact helps to promptly follow up leads, segment them to target accurately, mark leads for better prediction, tailor follow-up mails for optimum messaging, etc.
- At meetings, tradeshows, conferences, and other events hundreds of business cards are obtained. Most of the time they don’t get followed up because they were not uploaded in your CRM on time. Technology has made this easy by introducing a business card scanner program. It scans the business cards and saves contact details on your phone as well as exports them directly to the CRM or email marketing system.
- Emails are another source for new lead generation. Connect email account with the business card scanner program. From the last 30 days of incoming emails, the software will recommend new available contacts. As more and more emails drop-in, the app will consistently discover extra new contacts. It will even suggest updates to existing contact information in the database.
- Lead information attained via a phone conversation that you may jot on a notepad must be added to the company’s centralized database. While discussing on the phone, you may have got extra info about the lead like direct dial, alternate number, email ID, etc. Rather than allowing this crucial data to reside on the notepad make sure to add it to a centralized database so that every detail stays organized in a single place.
Check updates regularly
Contact details of prospective customers can change like phone number, office, location, designation, etc. If you don’t have updated details then reaching out for a follow-up is hard. Therefore regularly keep track of updates, so your B2B contacts stay current and efficient. There is a program designed to keep contact updated, so you are free from duplicated data. Synch your email address with this software. The app will automatically update contact info whenever they edit their details.
Maintain duplicate-free contact database
Address book can have some redundant duplicates, it is normal. However, for businesses, this is not normal. A clean updated list means generating qualified leads accurately and efficiently with fewer data. Use a mobile cleanup app to de-duplicate your address book.
Have contact backup in the CRM
Plenty of info is generated from social media networks like new hiring, funding, new product promotions, etc. Many resources and tools are designed to capture these updates. These details need to be added to the CRM software. Updated CRM helps customer analysis better as it offers great insights. You can plan a marketing strategy accordingly.
Just building a huge B2B contact list is not sufficient. It needs to be organized and cleaned up regularly for improving data quality. Finding companies like Luuminate that have updated B2B contact list helps to generate qualified leads and increase your chances of conversion. Irrelevant and obsolete lead information is a waste of time and resources, which can account for significant business revenue loss.