You can’t be a serious businessman without a business card. Whenever you meet someone important and you introduce yourself, you can’t expect them to remember you right away. Smoothly handing over your business card will leave a good impression and on top of the situation, your new associate will be able to remind themselves later about your name and credentials.
This is why every business owner or an employee on a position where they need to make a lot of contacts daily must have a business card. It doesn’t matter if it’s about a large firm or just a start-up new small business, you always need to leave a great impression. See here why first impression is everything.
Here, we’ll talk about what you need to do and know before you indulge into making one for you. Follow up and learn about the essentials in making and how to get a great product from printing houses.
One card is relatively small. It’s usually the size of a credit card. Thinking about it this way makes you see it very small and insignificant. But, if you need to make cards for the entire company, it may be a little too expensive transporting it through FedEx from one place to another.
This is why it’s wise to look for a firm that’s close enough to your location. This way, you can get a quick reload every time you need more. Sure, this is not the main problem, but it’s something you should consider before getting into the more serious things. There’s no logic in hiring someone to do the job in San Francisco if you do business in LA.
Get the highest color quality
There’s nothing more tragic than getting a cheap-looking card from someone. When you’re making deals and talk with important people you need to think about every detail. From the way you’re being dressed, through the word choice you make, up to the quality of your card.
Never accept a firm that is not capable of doing a perfect job. Ask for the type of equipment they have and if there isn’t a machine that has the capacity to do a great job, then go and look for another place. For example, take a look at the machines here – https://www.sedasprinting.com/. These are the ones that you’ll need. If the firm doesn’t have these, look someplace else.
These kinds of old-timer machines can get by with other kinds of materials, like inside documents and papers that need to be copied and used for internal needs, but if we’re talking for something that needs to represent you in front the businessmen around the world, you can’t accept anything else but the best.
Sure, you’ll get a much better price with these types, but you need to look at the big picture here. Saving money on this will leave a bad impression which will cause in not making deal with big business partners, which will eventually make you lose way more money than you saved on the printing.
Turnaround time is essential
Even though this is not something that you’ll print every day, you still need to receive proper treatment. Normal turnaround time is one day. If someone makes you wait for a week because they have other orders, be sure that every next time you ask for something you’ll be on the waiting list.
You don’t deserve to be placed in the low priority orders list. Every serious printing house can deliver whatever you need in one day if someone is telling you that this is not true, be sure that they are not working hard enough to earn your money.
Creativity, design, and pre-order work
Before you actually get the printing done, you need to make the design and the overall look. Today, creative types of businessmen like to have a more different type of business cards. Some make complex but still interesting ideas that are not paper connected.
They do leave an impression but be sure that these are not useful and might do a completely different outcome than you expect. We all want to be remembered, right? However, it’s important to make a clear distinction between living an impression and being remembered.
If you have a standard paper card, you can be sure that this one will get inside the person’s wallet and they’ll look at it later. An exhibition that will look cool at the moment will be forgotten on some desk among the many other items in the office or simply thrown in the garbage bin at the next corner because the person won’t feel comfortable carrying it around.
What is smart to do is make an interesting design on a standard paper card. Think about leaving an impression with the choice of words, interesting pictures, fonts that are going to speak about your business or choice of colors that will also make a statement.
Hiring a good designer is also a smart thing to do. They’ll listen to your ideas and wishes and come out with something perfect for you. Putting your ideas to paper is the best option you should make. That way you’re both being remembered and you’re leaving an impression.
Once you get the design perfect, you need to find a printing house that is capable of making it look brilliant. If you create something that requires more colors, glow, pictures, you need to find a printer who’ll have the equipment and the experience in making it perfect.