Over a century has passed since this type of marketing began to take place, and the best part is that it is still being used for marketing that too very effectively! This type of marketing is none other than Radio marketing. You would have heard your grandparents tell you about how they used to listen to the radio back then in their free time. They would dance to songs being played on the radio and then a small ad would come, which they often did not like. Well, the radio is still here and still working the same way it did years back.
Surveys conducted by authorities and their analysis –
According to a survey, it has been found out that radio reaches over 85% of the population each week. And the average duration the radio played is 2 hours per day. Also, close to 45% of all the advertisement that happens is done on the radio. As the radio connects even the backward areas; thus, it has a very large audience base, and therefore every other company would want to place an ad on the radio as it reaches the mass.
Now, radio has moved on to a new platform which is internet radio. Now, every internet user will be able to listen to the radio broadcast live as it has started airing online. To attract listeners, radios will often conduct shows concerning a particular topic. Radios have also started taking interviews of famous personalities so that people are interested in listening to their frequencies.
Once a radio frequency becomes famous by conducting various interesting types of shows, companies would then become sponsors of the radio frequencies as the company will have the benefit of marketing on the radio’s famous podcasts and interviews and various such events.
Where should you go to get online digital marketing done?
You can go for Wowbix – digital marketing company blindfolded as it is the best company out there which does your work effectively. Wowbix is a genuine online marketing company which helps business owners and founders to market their brands to the entire world. They charge a really low price for the same work that others would do for a high price. This is a genuine marketing company which has been certified by various authorities. Go on and take your business to an altogether new level. Experience wowbix to see how it changes the lifestyle of your current business or company. Take advantage and be a part of these online digital markets as they have turned out to be positive.